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The Emirates Nation Brand: Say What you Want, Out Loud

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The Emirates and FP7//Dubai Partner with Kevin Hart to make your biggest dreams come true. In less than half a century, The Emirates has grown from a sparsely populated desert to a global destination. Established on the inspiring principle that “the impossible is possible”, the young nation has gone beyond housing an array of record-breaking landmarks and touristic destinations to becoming a vibrant community and commercial hub that brings together over 190 nationalities. In a new campaign based on these achievements entitled Mars Shot, the Emirates and FP7//McCann partnered with Kevin Hart to invite people across the world to share one inspiring dream for a chance to make it happen. The campaign is inspired by the launch of the Hope Probe that embarked on a mission to Mars on 20 July 2020, and will capture the first ever complete picture of the Martian atmosphere.
Credits Other credits

The Emirates Public Diplomacy Office

Khaled AlShehhi (Executive Director Marketing & Communications)

Hamdah AlBigishi (Head of Creative)

Latifa AlMarzouqi (Social Media Manager)

Ghaya Albannay (Social Media Specialist)

Sonal Vara (Talent Management)

Mohamed AlAli (Technology Manager)

Sherouk Maher (Snr Copywriter)


Lucas Fuse (Motion Designer)

Deydson Rocha (Snr Editor)

Nadine Kazan (Group Account Director)

Salim Mroueh (Snr Account Manager)

Georges Enkiri (Account Executive)

Anis Zantout (Regional Head of Digital)

Tahaab Rais (Regional Head of Strategy)

Chimene Azzi (Social Media Manager)

Tamara Arbid (Content Manager)

Tala Chalabi (Content Maker)

Lijo Matthew (Graphic Designer)

Shebin Mohanan (Digital Designer)

Nadeem Ahmed (Graphic Designer)

Media: OMD

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