KFC: F for Family

Geometry, WPP's end-to-end Creative Commerce agency, has launched a new campaign for KFC - 'F for Family' - as a tribute to the fast food chain's delivery team members, who continue to work as others quarantine at home. While KFC dining rooms remain closed, delivery workers have become a key component in keeping the restaurant open as they continue delivering food to the public. Like many around the world, they too have gone months without visiting family members. Geometry Argentina's 'F for Family' campaign takes advantage of the nature of their work to arrange a special delivery of KFC food from them to the family members they have not seen in months.