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Sennheiser: Sound Check
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Celebrating its 75th anniversary this year, Sennheiser has a rich heritage of putting sound first and creating meaningful sound experiences. The German-based audio specialist understands there is a big difference between an average audio experience and a sublime one. However, unlike a TV's picture, sound quality is intangible and subjective. Very few consumers have the knowledge or tools to judge the difference when it comes to buying headphones, so they often end up settling for the mediocre. The problem is particularly clear in retail - demo experiences are generally poor - you’re lucky to get your hands on a working product playing a basic loop of songs. So it’s no surprise most consumers leave frustrated and confused. There are tracks out there like ‘Toxic’ by Britney Spears that are rumoured to be good for pushing headphones to their limits. However, no track has ever been created with the sole purpose of doing exactly that. Knowing that premium sound quality was made up of three crucial elements - richness (hearing the whole frequency range), clarity (hearing all the subtle details) and soundstage (feeling as if you’re in the front row of the concert hall), Sennheiser briefed MullenLowe Open to create an immersive audio experience that brought these elements to life for Sennheiser's prospective customers.
Managing Director: Ed Lee Related
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