AICP Show 2021: A New World Awaits

Tendril Studio has launched a 100% Unreal Engine created film made for the international commercial production association, AICP. It was meant to be the titles for the 2020 AICP Show: The Art & Technique of the Commercial, but hit pause when the world turned upside down. On the heels of this year's virtual show (for which Tendril did create a simple graphic title treatment), Tendril decided with AICP to revisit what it was making with fresh eyes. Tendril share this film as a point of inspiration and education. Embracing technology has allowed them to approach today’s trials with new perspective and enthusiasm, inventing a way forward. Staying in tune with the latest developments in 3D graphics technology has always been an integral part of our DNA as a studio. Tendril were early adopters of GPU-rendering, which it used on the American Gods S1 coming to America Sequence. Since then, every project the studio has produced has been rendered on GPU and over the past three years in particular, Tendril have taken a step further and focused its attention on the possibilities of realtime rendering in Unreal Engine. Tendril have used Ue4 to successfully deliver elements for TV productions and commercial clients, as well as its own experimental shorts.