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Jack Daniel's: Crash the Couch
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Jack Daniel's is bringing artists straight to living rooms everywhere with 'Crash the Couch', a virtual music festival streaming 14th - 15th August at 8pm ET in support of musicians impacted by the Covid-19 pandemic. Jack Daniel's first ever virtual music festival 'Crash the Couch' will be presented free via YouTube and available to stream on mobile devices and computers. The two-day event aims to bring back much needed entertainment and help promote rising artists in lieu of live concerts and summer festivals. 'Crash the Couch' will raise donations for the Sweet Relief Covid-19 Musicians Fund, providing financial assistance to career musicians and music industry workers who have been unable to work amid pandemic-related restrictions. The festival was conceptualised and developed by newly appointed Agency of Record, Energy BBDO, and follows their 'With Love, Jack' spot released in March 2020.
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