St1: Local News

Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. The first tv spot highlights the lack of toilets at their unmanned fuel stations with the help from a grumpy old man. In the second tv spot we get to follow a woman trying to escape a bear. She runs to St1 in desperate need of help, only to realize it's unmanned. These two web films takes place at the station, following up on the bear chase. In the Youtube Trueview version, the woman ask you to skip the ad entirely, being disappointed at the unmanned station.