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Public Health England: Better Health, 60s


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Public Health England has launched a new brand and campaign, ‘Better Health’ - its biggest campaign since the launch of Change4Life in 2008. The through-the-line campaign has been developed at pace to tackle the nation’s obesity crisis and reduce people’s risk of becoming seriously ill from diseases, including Covid-19. A new TV ad and PR film are among a suite of assets designed to target the campaign audience, including South Asian, Black African and Caribbean communities. The 'Better Health' campaign is a cross-agency collaboration between M&C Saatchi, Wavemaker, freuds, Multicultural Marketing Consultancy, 23red, Manning Gottlieb, Flipside and a coalition of major brands. Public Health England (PHE) has just launched a major new adult health campaign, called ‘Better Health’, to support people to live healthier lives, as growing evidence suggests that living with obesity or being overweight puts people at greater risk of serious illness or death from Covid-19.
Credits Other credits

Head of Design: Andy Harris

Project Director: John Dutney

CEO: Camilla Kemp

Business Director: James May

Global Chief Strategy Officer: Richard Storey

freuds

PR: freuds Health & Behaviour Change Unit

Partner and Founder: Julia Bainbridge

Chief Creative Officer: Paul Melody

Associate directors: Jessica Pierce and Antonia Brook,

Senior Associates: Heather Tarplee and Alexandra Rouse

23red

Partnerships: 23red

CEO and Founding Partner: Jane Asscher

Account Director: Laura Spooner

Wavemaker

Media strategy: Wavemaker

Managing Partner: Oliver Halliwell

Strategy Lead: Hannah Garcia

Strategic Planning Director: Nick Mitchell

OmniGOV

Media buying: OmniGOV (Manning Gottlieb)

Client Lead: Michelle Radley

Executive Director: Alex Pilcher

Client Account Manager: Priya Dhillon

Multicultural Marketing Consultancy

BAME activity: Multicultural Marketing Consultancy

Founder and Director: Patricia Macauley

Deputy Director: Rakhee Shah

Flipside

App development: Flipside

Globlal Managing Director: Marcus Dyer

Managing Director, UK and PHE Account Lead: Phil Hakim

Project Director: Prash Menon

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