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Bonds: Turtlenecks Versus Crewnecks, 2
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Bonds, Australia’s favourite underwear brand, is starting a national conversation about the underwear needs of men with ‘Turtlenecks’ versus men with ‘Crewnecks’. Because while all men are born equal some get slightly modified. To date, other underwear brands have overlooked this important point of differentiation.
Head of Marketing: Kelly McBride Related
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