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AT&T: "Sign"


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Shortly after announcing its network milestone, AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily's return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. The ad will run on TV and online. The campaign was created in partnership with AT&T, BBDO Los Angeles and Critical Mass.

This time, Lily is shown back in an AT&T store and making a big deal about the launch of nationwide 5G on AT&T. For customers, that big deal includes a free Samsung Galaxy Note 20 5G with eligible trade-ins. Consumers will also see Lily come alive on AT&T social channels in the coming weeks to further uncomplicate 5G for consumers in her approachable and relatable way.
Other credits

AT&T 5G Lily Campaign Credits

Agency: BBDO, Critical Mass, Dieste, Hearts & Science

Client: AT&T



AT&T:

SVP, Advertising and Marketing Communication: Valarie Vargas

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Dave Brown

Lead Manager, Advertising: Tara Poosti

Director, Diversity Advertising: Mariel Llenza

AVP, Digital Strategy and Performance: Melissa Smith

Director, Online Marketing: Jillian Ramirez

Lead Digital Marketing Manager: Carter Crenshaw

Director, Communications Planning: Frank Viola

Lead Manager Marketing Communications: Kristen Fox

Senior Manager, Communications Planning: Julio Pineda

Director, Consumer Media: Scott Klatskin

Senior Manager, Media: Esther Rim



BBDO:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Creative Director: Eli Terry

Copywriter: Maddi Wagner

Art Director: Chidalu Motanya

Group Executive Producer: Julie Collins

Executive Producer: Andrew Tucci

Assistant Producer: Briana Hemphill



Managing Director: Rachel Nairn

Account Lead AT&T: Stacia Parseghain

Senior Director: Laura Perrizo

Account Director: Guilherme Pimentel

Account Supervisor: Gabriella Bertoglio



Head of Strategy: Tim Millar

Communications Planning Director: Mac Russell

Communications Planning Director: Elika Sadeghi

Brand Planning Director: Reza Rostampisheh

Brand Planner: Madeleine Reeves



Director of Project Management: Colin Vidika

Project Manager: Kelli Szymczak



CRITICAL MASS:

VP, Executive Creative Director: Frank Dattalo

Creative Director: Cori Donohoe

Associate Creative Director: Heather Rosen

Art Director: Robert DeLeon

Copywriter: Kristin Wellmer

Designer: Dean Alari



Senior Producer: Sydney Woodman

Producer: Riz Soriano



EVP, Client Partner: Lisa Zandy

VP, Client Partner: Heather Livengood

Account Director: Austin Tatum

Senior Account Manager: Jack Rosenberg

Account Coordinator: Crystal Ling



VP, Group Strategy Director: Jared Folkmann

Strategist: Kelsey Chudiak



Program Director: Laurie Ma

Senior Project Manager: Amy Damus

Project Manager: Melissa Cavaliere



DIESTE:

Chief Creative Officer: Ciro Sarmiento

Group Creative Director: Abe Garcia

Creative Director: Benjamin Jara

Senior Copywriter: Ameth Barrera

Senior Art Director: Sergio Rojas

Art Director: Alejandro Perez

Copywriter: David Chavez

Director of Agency Operations: Laura Hinguanzo-Andrade

Executive Producer: John Costello



Managing Director: Lonnie Limon

Group Account Director: Beatrice Sagaria-Rossi

Account Director: Adriana Calderon

Account Supervisor: Jonathan Lopez



Executive Director of Planning: Maria Urbina

Senior Planning Director: Ludwig Ortiz

Account Planner: Gabi Reynolds



Project Manager: Natalia Barrios



HEARTS & SCIENCE:

President Hearts & BBDO: Ralph Pardo

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Executive Director, Digital Strategy: Theresa Fromm



Senior Director, Strategy: Brian Diamond

Senior Director, Strategy: Christiana Messina

Senior Director, Video Investment: Larry Hunt

Senior Director, Sports Strategy: Geoff Spies

Director, Sports Investment: Robert Rizzo





PRODUCTION PARTNERS:

Production Company: Hungry Man

Director: Milana Vayntrub

DP: Shawn Kim

Executive Producer(s): Rick Jarjoura

Head of Production:

Line Producer(s): Josh Goldstein



Editorial: Cut & Run Edit

Editor(s): Frank Effron

Asst Editor(s):

Executive Producer: Amburr Farls

Head of Production:

Producer: Brady Fiero



Editorial: Pixel Power Post

Editors: Pablo Piriz and Marcus Gonzalez



Telecine Company: Framestore

Telecine Artist: Beau Leon



Conform/Finish Company: Jogger

Head of Production/Executive Producer: Diana Cheng

Lead Flame Artist: Andy Brown



Audio Finishing: Lime

Executive Producer: Susie Boyajan

Mixer: Zac Fisher



Graphics: LVLY

Executive Producer: Bryce Edwards



Music Company: SOUTH

Chief Creative Director: Dan Pritikin

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