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Outdoor

Lifebuoy: Bish Bash Bosh, 3


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Lifebuoy, the world’s number one hygiene soap brand, returns to the UK with the aim of changing hand hygiene habits across the nation. The impactful campaign communicates the importance of good hand-washing habits to help reduce the spread of infection. The brand is investing £12 million MMS with its broad-reaching Bish Bash Bosh campaign. Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UKI. The brand also aims to support behaviour change at grass roots level by embedding good hand hygiene practices with school-age children and the most vulnerable groups in society.
Credits Other credits

Client: Samir Singh, Global EVP, Skin Cleansing

Global Brand VP, Lifebuoy: Kartik Chandrasekhar

Vice President, Sustainable Business: Karen Hamilton

Global Director,Purposeful Marketing & Sustainability: Sarah McDonald

UK&I VP BPC: Chris Barron

UK&I Category Director: Benoit Roger-Machart

UK&I Brand Manager: Camilla Williamson

Senior Manager, Sustainable Business: Rachel Clegg

Assistant Manager, Sustainable Business: Lois Watts

UK&I Assistant Brand Manager: Liseli Sumbwanyambe

Agency

Global Business Leader (IPG): Vinay Vinayak

Group Account Director: Ross Marshall

Account Director: Ben Selby

Chief Strategy Officer: Ayesha Walawalkar

Senior Strategist: James Clee

Typographer: Hugh Tarpey

Design: Elisabeth Bolzon

Retoucher: Pete Stedman

Artworking: Dominic Scriven and Rob Carew

Digital Design & Animation: Chris Davey

Repro & Supply: Wellcom

Post-production

Post-production company: Nice Biscuit

Post Producer: Olivia Hards

Telecine: Ollie Gill

Sound design: Jungle Sound

Sound Engineer: Chris Turner

Music Composer: The Futz Butler

Music Supervisor: Big Sync Music

STRATEGIC COMMUNICATIONS

Chairman: Richard Cox

Group Chief Strategy Officer: Marianne Blamire

Account Director: Henry Kirby

Senior Account Manager: Venetia Stanley,

Senior Account Executive: Harriet Welsher-Forsyth

SCHOOLS COMMUNICATIONS

Client Services Director: Belinda Surjadi

Head of Communications: Louise Weisbloom

Account Director: Felicity Jackson

Design Lead: Kurt Young

CONSUMER PR

Director: Emily Mason

Associate Director: Kelly Bishop

Account Director: Josie Latham

Senior Manager: Beccy Smith

Senior Associate: Helena Bartholomew

MEDIA

Client director: Clemmie Marcel

Strategy Director: Mark Baschnonga

Business Director: James Sexton-Barrow

Account manager: Eloise Stobo

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