TV ad: Nike ISPA: The Road Warrior

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Nike launches the latest in their iconic ISPA collection. ISPA is a radical design philosophy that was originally created by Nike Design Exploration in November 2018. ISPA stands for: improvise, scavenge, protect and adapt. The product creation scavenges through every sport's archive to improvise and adapt protective designs meant to focus on performance and utility for consumers not focused on a specific sport. London-based creative production company, Builder's Club worked closely with the Nike's creative team to create stories for five different products launching in 2020: four pairs of shoes ( the ISPA Zoom Road Warrior, ISPA Overreact FK, ISPA Flow 2020 and ISPA Drifter) and one vest garment, exploring their individual narratives in relation to the I, S, P & A stages.