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Mercedes-Benz Thailand: Charge To Change

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Publicis Emil Thailand encourage PHEV users to commute with cleaner energy by forming the new simple habit of charging, every day in new campaign for Mercedes-Benz Thailand.The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology's perk as being able to reduce PM 2.5 emission is excessively under-utilised. One of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily.With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on this campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners' effort will accumulate and create significant change in the air condition, hence the name of the campaign "Charge to Change".
Credits Other credits

Head of Business Unit Publicis Emil: Thanyaporn Teeraprapha


Account Director: Lalita Sangsuriyachot

Senior Strategic Planner: Chattrin Mahaisavariya

Account Manager: Pholvee Phunphanich


Assistant Director: Udomporn Jaichuen

Production Manager: Piyarat Thongbainoi

Casting: Soontree Sukjutamas

Art Director: Sarayut Tangtrakarnkul

Stylist: Chayanuch Savekvattana

Location Manager: Pakin Siwalattanawalai

Post Producer: Papichaya Boondumnern

Editing Company: Matad Co., Ltd.

Editor: Angkarn Pechsung (Matad Co., Ltd.)

Colorist: Bundit Suksawas (Matad Co., Ltd.)

Online Artist: Pichet Prasertsin (Matad Co., Ltd.)

Sound Studio: Soundspace

Sound Engineer: Danai Suthamcharee

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