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Web Film

The Warehouse: Heart Is Where The Home Is

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The Warehouse, New Zealand's largest retailer has products that are integral to every Kiwi home. So, to reinvigorate a connection with the brand and customers, it felt right to center around home and the feeling it provides: a safe haven in current times. Partnering with Ruby Jones allows us to tap into her iconic illustrative style which is known for its kindness, diversity and inclusion.

And tapping into a child’s mind allows our imagination to fly.

While in a dream like state a young girl journeys around her room, encountering all the toys, characters and objects within it, which all come to life and play a part in her adventure.
Credits Other credits

Chief Marketing Officer: Jonathan Waecker - The Warehouse Group

GM Marketing: Anna Lawrence - The Warehouse Group

Executive / GM Creative Strategy: Andrew Stein - The Warehouse Group

Client Partner: Phillip Bonanno – Facebook Creative Shop

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