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heycar: Hey, Buying a Car Never Felt So Good
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heycar, the online car marketplace, has launched its new multi-million-pound ad campaign this week as the Volkswagen FS and Daimler-backed brand seeks to solidify their place in car buyers' minds. The multi-channel campaign breaks this week with a new TV spot. Created by Atomic London, it brings to life just how good buying a car with heycar can feel, and features a new owner performing an extraordinary lip-sync to Flo Rida's iconic music track, 'Good Feeling'. The ad opens on the driver of an Audi from heycar as he climbs in after a long day at work. He flicks on his favourite track on the sound system and begins lip syncing perfectly to the iconic vocal intro. The lip syncing is taken up a further notch as he performs Flo Rida’s rapid fire rapping. The ad ends with the new campaign line, ‘Hey, buying a car never felt so good.’
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