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Crisis: Home For All
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Crisis has launched the latest instalment of #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain. Crisis's #HomeForAll campaign, developed by newly appointed FCB Inferno, is a commitment to see that the temporary measures that were put in place to help people experiencing homelessness are built upon and made permanent so that no one has to return to the streets. The campaign itself is a rallying cry for the public to join arms in creating a home for all from now on. The integrated campaign has a distinctive look and feel which was developed to reflect all the ways we as a society could help to end homelessness, with graphics that bring to life the tangible actions and ways of communicating that will ultimately lead to us achieving our goal. A social film also brings to light just how much has been achieved and puts a spotlight on the tangible ways that the public can help end homelessness for good. Six artists have been enlisted to bring to life a series of statements and the unifying ‘Home for All’ declaration that help reframe the issue of homelessness. A group of artists with differing styles have been assembled, infusing each design with its own distinct personality. The artists include James Daw, Olivia Rose Southern, Ailsa Yexley, Hattie Fellowes, Luke Smile and Ashley LeQuere.
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