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Sony Interactive Entertainment debuts its latest spot for highly anticipated PlayStation 5 with adam&eveDDB. The spot opens on the hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly. Next, the hero is in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it. Finally, she make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits – she takes aim again, she’s ready.
Credits
Other credits
Agency
Agency Assistant Producer: Clio McLeary
Project Manager: Sam McGeorge
Planner/s: David Mortimer
Managing Partner: Sarah Coleman
Business Director/s: Matthew Harris
Account Director/s: Mitch Lovich
Account Manager/s: Madeleine Burrell
Account Executive/s: Jemima St Aubyn
Business Affairs: Dolores King, Gemma Davies, Klaudia Jozwicka
Executive Content Director: Simon Adamson
Head of Content: Jessica Taylor
Social Director: Sophie Chaytor-Grubb
Senior Content Creative: Matthew Osborne
Digital Display Lead: Marceline Le Gaufey
Assisted Integrated Producer: Richard Bailey
Interactive Creative: Hash Milhan
Designer: Rhys Martin
Front End Developer: Ben Aldrich, Jack Christian
Quality Assurance: Mark Sadler
Cain&Abel
Producer/s: Laura Frischke, Caro Hamilton, Arsalan Jamshid, Aleksandra Bulkowska
Editor/s: Dave Smith, Ed Christie, Joe Andrews
Head of Design: Paul Knowles
Lead Designer: Scott Silvey
Studio Manager: Dan Sandalls, Rob Wallis
Creative Retoucher/s: Jon Webb, Charlie Townsend
Gutenberg Global
Global Business Director: Sybille Chrissoveloni
Group Account Director: Marina Belik
Account Director: Nicoletta Corradi
Account Manager/s: Eleni Masoura, Maria Mandalenaki, Dominique Berti
Operations Manager: Jon Philips
Managing Producer: Ludovica Melica
Producer/s: Alberto Boldini, Eleonora Busia
Managing Editor: Nuno Costa
Editor/s: Jason Fox, Can Yagan, Yasmine Lahouag
QC: Gemma Hughes, Seena Desai
Media Agency: MediaCom
Production
Managing Director: Rupert Reynolds-MacLean
Production Manager: Gabija Lauce
Production Coordinator: Roma Nesi-Pio
CGI DP Consultant: Steve Annis
Editing Company: Trim
Editor: Paul Hardcastle
Post Production: Time Based Arts
Post Producer: Chris Aliano
VFX Supervisors: Francois Roisin & James Allen
Colourist: Lewis Crossfield
Illustrator: N/A
Music Supervisor: Duncan Smith & James Marshall (Sony UK)
Audio Post Production: String & Tins
Audio Post Producer: Laura-Leigh Smith
Soundtrack name and composer: Void, Luke Atencio
2D Artists: Sheldon Gardner, Manolo Perez, Stephen Grasso, Luke Todd, Leo Weston, Adam Paterson, Matt Shires, Bernardo Varela, Grant White, Will Robinson, Linda Cieniawska, Jiyoung Lee
3D Artists: Mike Battcock, Federico Vanone, Sam Osborne, Zoé Sottiaux, Walter How, Emma Malric, Tim Philips, Nick Smalley, Chris Wood, Ben Cantor, Patrick Harboun, Ihor Obukhobvskhi, Fed Guzzardo, Nigel Timms, Oscar Diez, Ian Baird, Joffrey Zeitouni, Magali Barbe, Francesco Ferraresi, Steve Dato, Sebastian Mayer, Robert Kolbeins, Tony Alamo, Pavel Mamichev, Abner Marin, Thanos Topouzis, Tom Di Stasio, Michael Hunault, Felix Chan, Francois Pons, Julien Fradin, Mattias Lullini, Thomas Brockmann, Stuart Turnbull, Vincent Thomas
Client
Senior Vice President, Head of Global Marketing: Eric Lempel
Vice President, Global Marketing: Mary Yee
Director, Global Marketing: Adam Grant
Manager, Global Marketing: Dianne Segovia
Senior Manager, Global Marketing: Jayne Murphy
Brand Manager, Global Marketing: Alejandro Villero, Mattia Maccario
