Foot Locker: Shoes Don’t Change the World. You Do.

Foot Locker in Europe has launched its latest campaign, featuring leading changemakers who are championing individuality and a more progressive future for their communities and beyond. The campaign, created by AnalogFolk, London, is a second instalment in the brand's new platform, 'Shoes Don't Change the World. You Do', which celebrates today's youth who are striving to make the world a better place. The platform acknowledges a need for change whilst demonstrating loyalty to its audience, with the latest campaign a celebration of influential talent who are using their voices to effect change. The new campaign is a continuation of Foot Locker’s commitment to working alongside and supporting the youth community who are leading the charge to reshape the future for the better. To help bring the story to life, Foot Locker has partnered with UK-based talent Abisha and Jordan Charles, in addition to seven-year-old Elijah Enwerem, to create films that aim to help Gen Z find confidence in themselves to overcome challenges. Each film celebrates their unique stories, with the common storyline being the need to be seen and be yourself. The campaign strapline, ‘Shoes Don’t Change the World, Being Yourself Does’, encourages the younger generation to embrace and accept themselves, whilst building the self-confidence to overcome any back to school anxiety.