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Montblanc: Taron Egerton - What Moves You, Makes You
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Launched today, Montblanc’s new global campaign ‘What Moves You, Makes You’ inspires people to express their full potential on their own terms, and celebrates those who have found their own original path to rewriting the codes of success for the 21st century. With the help of three exceptional individuals who are redefining what success means today - writer and director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun - the Luxury Maison is set to reintroduce itself to the world. Created together with Montblanc’s global creative agency Wieden + Kennedy, Amsterdam, the campaign highlights authentic stories supporting the idea that following your passion defines you as a person. Leading the campaign are three 60-second brand films capturing the inspiring journeys of award-winning screenwriter and filmmaker Spike Lee with a legacy that has impacted culture in undeniable ways, actor Taron Egerton with an incredible journey ahead of him, and actor and school founder Chen Kun who constantly finds new ways to give back to his community while pursuing his love for creativity.
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