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Kellogg's: Whatever You Do, We Do Breakfast
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The latest TV campaign for Kellogg's follows the adventurous story of a young boy's experience of lockdown with his father as he prepares to return to school. The campaign has been created by K1, a customised Power of One team from Publicis Groupe which brings together the best in creative and digital expertise from Leo Burnett and Digitas. Opening with an animation sequence and the boy enthusiastically declaring 'well, that was the longest break ever!', the 30 second film goes on to show what he got up to with his father over lockdown, from playing football to homeschooling and talking online with his grandparents (on mute). The film then transitions into live action and the two enjoying a bowl of Kellogg’s cereal, the boy ready to leave for school before reassuring his Dad that they will ‘still do breakfast’, finishing on the Kellogg’s tagline: ‘Whatever you do, we do breakfast’.
ACCOUNT TEAM: Jessica Lyons, Alex Light Related
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