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Starwax: Please Take Your Shoes Off Before Looking At This Ad

Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the “cool maniac” that is taking shape today in a post-covid world has been Starwax’s reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud. A well thought out and humorous campaign that highlights the effectiveness and the ultimate quality of Starwax’s cleaning products. “Would you mind showering before you sit down?”, exclaims the ad highlighting the leather care milk that will take care and maintain the most precious of sofas. “Tag a bald friend who doesn’t need this product.” for the special hair unblocker, one of Starwax’s latest innovations.
Credits Other credits

President Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Associate Director Isaure Goetz

Account Manager Clémence Gateau

Head of Strategic Planning Clément Scherrer

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Rights Management Dee Perryman

Head of Production Vanessa Barbel

Production Assya Mediouni & May Pham & Charlotte Chadeau

Executive production 5ROADZ

Decorator / designer Isabelle Baudry

Photographer Jérome Galland

Photographer Agent LNB

Touch-up artist Adrien Bénard

Executive Engraver James Lefèvre





Client

Managing Director Etienne Sacilotto

Chief Marketing Officer Orianne Perreaux

International Marketing Manager (Starwax Home Care Interior) Marie-Pierre Vanhelst

International Marketing Manager (Starwax Home Care Exterior) Nicolas Vilquin

France Marketing Manager (Starwax Home Care Interior) Aurélie Gaffe

France Marketing Manager (Starwax Home Care Exterior) Fabien Coquidé

Graphic Studio Manager Rudy Lachevre

Digital Manager Jeremy Le Goux

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