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Steggles (Baiada) / Spotify: German Techno

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Gym junkies and park flab busters alike are desperate for protein wherever they can get it. But not enough people know that turkey, the world's least Instagrammable superfood, is some of the best lean natural protein around. So, Steggles Turkey (a protein rich superfood) is reaching out to them at the moment they're most interested in getting results, through hilarious turkey-based workout songs on the top Spotify workout playlists. Playlists that are getting an absolute pumping as Aussies work to stay fit during COVID-19. The 'Ugly, but good for you' campaign is a collaboration between M&C Saatchi Australia and Spotify, incorporating subtly branded songs into workout playlists, and it's one of the first times Spotify has allowed long form spots on their platform.
Credits Other credits

Client: Steggles (Baiada)

Yash Gandhi – Head of Marketing

Shawn Stevens – Snr. Brand Manager

Saba Khan – Brand Manager

Rhiannon Purrer – Asst. Brand Manager


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