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JET: Keep on Moving
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isobel is today launching a new campaign for JET - 'Keep on Moving' - the first TV advertising for the UK fuel brand in more than 20 years. A unique take on a classic road movie theme - the campaign film features a man at a grand piano 'driving' through dramatic English countryside playing and singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out'. He then briefly stops at a JET forecourt to refuel before hitting the road again to resume his musical journey accompanied by the line: 'Don't let filling up slow you down'.
Planner: Sarah Sandford Related
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