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Jockey Move: Yoga

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Iconic athletic brand Jockey has launched their, Jockey Move performance range. The outerwear market is currently occupied with brands that have comfort, leisure wear and performance wear. Jockey Move is the brand’s foray into everyday performance wear. The range of activewear includes active bras, tank tops, T-shirts, shorts, trackpants, joggers and jackets, and comes with Jockey trademark technologies StayDry and StayFresh. Jockey Move is built on the idea that fitness is not just for the result-oriented and competitive individuals in professional sports, but also for the everyday active and fitness enthusiast, who indulges in varied light and even intensive routines to stay fit. The campaign line “NOT JUST FOR PROS” articulates this essence and the films feature everyday fitness enthusiasts going about their regular routine workout. The multiple films have been directed by TJ O’Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms. Agency: L&K Saatchi & Saatchi, Mumbai.
Credits Other credits

Account Management: Debarjyo Nandi, Nivedita Lahiri, Shubhrav Phate

Associate Producer: Namrata Vankudre, Umesh Hadke

Music: Naozad Patel & Reuel Benedict

Editor – Utsav Bhagat

Online – Rohit Padwal

Director’s Assistant – Tisha Mehra

Service Production – Family film

Line producer – Laura Dulea

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