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Top 6: September 9th 2020

NRMA Insurance: First Saturday

Top 6: September 9th 2020
Red Tuesday. Ash Wednesday. Black Friday. When there's a day of disaster in Australia, the media gives it a name. Now NRMA Insurance is creating a day for prevention, First Saturday. The initiative calls on Aussies to dedicate the first Saturday of every month to helping first responders by making their homes safer.
To launch, we worked with the country's leading newspaper to re-run an archival cover from 1994 - when one of Australia's worst bushfires raged.
Agency: CHE Proximity

After reminding people of the feeling of helplessness they had,
we then explained how they could help by participating in First Saturday.
Credits Other credits

Katie Dally – Client Partner

Nick Andrews – Director, Brand

Media Agency - Mindshare

Michael Tramonte - Connection Planning Director

Catherine Rushton - Head of Strategy

Lee Dobbins – Investment lead

Alexandra Carroll – Investment lead

Jenn Mule – Investment lead

Isabelle Langrell - Investment Specialist

Jack Cleaver - Investment Specialist

Alexandra Willis - Investment Specialist

Evgeny Lyovin - Investment Specialist

Jasmin Mizrahi - Investment Specialist

Olivia Pellegrino - Investment Specialist

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