 |
Top 6: September 9th 2020
Print
NRMA Insurance: First Saturday
Top 6: September 9th 2020
Red Tuesday. Ash Wednesday. Black Friday. When there's a day of disaster in Australia, the media gives it a name. Now NRMA Insurance is creating a day for prevention, First Saturday. The initiative calls on Aussies to dedicate the first Saturday of every month to helping first responders by making their homes safer.
To launch, we worked with the country's leading newspaper to re-run an archival cover from 1994 - when one of Australia's worst bushfires raged. Agency: CHE Proximity After reminding people of the feeling of helplessness they had, we then explained how they could help by participating in First Saturday.
Katie Dally – Client Partner RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
