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Ulta Beauty: Where Dreams Begin

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Ulta Beauty is launching the next chapter in their brand story; the 'Where Dreams Begin' campaign launching nationally on 7th September. The new campaign continues to reinforce Ulta Beauty's brand purpose to bring possibilities to life through the power of beauty with an exploration of the role beauty plays in our lives. 'Where Dreams Begin' is a refreshing nod to the enduring powers of beauty: togetherness, self-care and self-expression. The campaign, directed by Malik Hassan Sayeed, shines a light on our vital need for hope and dreams as we all navigate these challenging times.
Agency: McCann, New York

It is a celebration of optimism, togetherness, new beginnings. A custom arrangement of the song ‘This is Where our Dreams Begin’ has been recorded both in English by up-and-coming artist, Esabalu; and in Spanish, by Ella Bric.
Credits Other credits


CMO: Shelley Haus

Director Integrated Marketing & Media: Karla Davis

Senior Integrated Marketing Manager: Lisa Lu


EVP: Kathleen O’Brien

VP: Gabrielle Shirdan


EVP Head of Talent Partnerships: Danielle Korn

SVP, Executive Integrated Music Producer: Eric Johnson

SVP Executive Integrated Producer: Debbie Dunlap

Integrated Producer: Jory Sutton

Integrated Music Producer: Dan Gross

Business Manager, Music: Jamie Jou

Business Manager: Natalie Hernandez

Account and Strategy

SVP Executive Account Director: Jaclyn Currie

VP Account Director: Colleen Moisio

Account Supervisor: Courtney Marin

Assistant Account Executive: Allie Koestler

Associate Director of Project Management: Debbie Fried

SVP Group Strategy Director: Deb Freeman

Strategy Director: Jordan Berger

Senior Strategist: Jacklyn Baillergeon

Associate Social Strategist: Mads Murphy


President: Rhea Scott

Line Producer: Natalie Hill

Production Manager: Aaron Bradley

Production Coordinator: Camil Michalczuk

1st AD: George Nessis

Gaffer: Donald “Mazi” Mitchell

Key Grip: Otis Burkes

Production Designer: Quito Cooksey

Hair / Make-Up: Dimitris Giannoudis, Lottie and Tsippora

Wardrobe Stylist: Arianne Phillips

Location Manager: Charchi Stinston

Gangboss: Reed Randoy


Editorial: Cut & Run

Editor: Eric Argiro

Managing Director: Lauren Hertzberg

Executive Producer: Ellese Shell

Producer: Hope DuHaime


Sound Mixing: Sonic Union

Engineer: Joe O’Connell

Producer: Carolyn Mandlavitz

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