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Citroën C4: OH LA LA
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The launch campaign for the new Citroën C4 is first and foremost a song: “Happy Day”, which willbe the anthem of the new global advertising campaign orchestrated by Traction (BETC Group).It isasongaboutfreedom, and a homage to the passionfor automobilesthat has driven Citroën for more than 100 years.In “Happy Day”, we follow thecaras ittravels throughkey periods of the Citroën sedan. The onlookersbegin to sing "Happy Day" as the new ë-C4 passes by, which, now available in 100% electric, paves the way for an optimistic future.The campaign wasdirected by Thierry Poiraud (Insurrection), who previously accompanied the brand for the film "The Hitchhiker", launched for Citroën's 100-year anniversary.Thisfilm, a global celebration of the electrification of Citroën Sedans, will broadcast on social networks from 9 September. “Happy Days” completes the global C4 launch by Traction, accompanied by the film “Oh La La!” which revisits the brand's heritage on a more personal and emotional level.
Senior Strategic Planner: Philippe Martin Davies Related
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