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BT: Pixelated Paula

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BT – the UK’s largest provider of fixed-line, broadband and mobile services – launches its new ad campaign which challenges the UK to think a little harder about their choice of broadband provider. The provocative campaign asks consumers why they’re willing to buy the best smart devices, tech and streaming services if their broadband provider continues to let them down. The creative will bring to life the certainty BT offers including; reliable wi-fi guaranteed in every room, Home Tech Experts customers can book in two-hour time slots, a connection to EE’s 4G network if their broadband ever goes down, and the tools and support they need to keep their family safe online. The campaign builds upon BT’s Beyond Limits brand platform, helping to remove the barriers of today to realise the potential of tomorrow.
Credits Other credits

Designer: Nick Roberts, Fabiano Gomes

Planner: Sam Wise, Richard Huntington

Business Leader : Fergus Waddell

Account Director: Rania Kouros

Account Manager : Thomas Page

Business Affairs : Dan McPhilimey

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