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Tourism Northern Ireland: A Small Step To A Giant Adventure
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BBDO this week announced the launch of a brand-new cross-platform campaign for Tourism Northern Ireland: its first major work for organisation since winning the business earlier this year. The campaign, which is going live across social, digital, radio, print, OOH and TVC, seeks to challenge the perception about travel in Northern Ireland. For too many people Northern Ireland hasn't been at the top of their holiday to-do list, despite all that it has to offer. BBDO sought to tackle this head on by showing how epic and how effortless a holiday in Northern Ireland can be.
Finished Artist: Gareth Heffernan/ Angela Grishin Related
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