B0SS Coffee: Soba

Japanese workers are admired the world over. Our chosen talent has a dedication that manifests itself not only in complete loyalty to their job, but a mastery of their task with our coffee being their secret sauce. We photographed our talent in the midst of their work just as they happened to notice the camera with the perfect 'Bossing It' look and attitude. Everything spoke to the effortless and cool vibe of modern Japan, while the background spoke to the energy and fast paced nature of the country.