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Top 6: September 23rd 2020
Outdoor

Ouigo: Traffic Jam

Top 6: September 23rd 2020
Rosapark's film "Traffic Jam" cleverly shows the distress of traffic jams to promote the smarter alternative, high-speed, low-cost train service Ouigo. The campaign also extended to outdoor signage where drivers were most likely to see it on the backs of trucks, and messages on Waze.
Credits Other credits

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

MEDIA AGENCY : ZÉNITH / PUBLICIS



AD SALES : ADRIVER

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