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Top 6: September 23rd 2020

Spark: Tell Your Story - Kupu 2020

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Top 6: September 23rd 2020
Launched in 2018, Sparks breakthrough te reo Maori translation app, Kupu, has been revamped with new functionality in time for Te Wiki o Te Reo Maori, allowing users to weave up to four of their own photos together into stories to be shared with friends and whanau. Spark’s 'Korerotia To Korero Tell Your Story' campaign, created in collaboration with Colenso BBDO, is designed to inspire Kiwis to tell their own stores in te reo Maori. The campaign’s launch AV tells the story of Tan, an immigrant to New Zealand who learns te reo Maori in order to ask his partner’s whanau for permission to ask her hand in marriage. The twist; it’s not her parents he’s asking, but her teenage daughters. Kupu is the first step in his journey to learning te reo Maori, and as he progresses, he finds his place not just in the family, but in Te Ao Maori. Shot by Zia Mandivalla of Finch under Level 2 conditions, the shoot required an incredible amount of foresight and contingency planning.
Credits Other credits


Managing Director: Corey Esse

Editor: Tim Mauger

Post production: Perceptual Engineering

Colourist: Matic Prusnik

Online: Jon Baxter at Perceptual Engineering

Music composition: Cam Ballantyne at Beatworms

Sound design: Franklin Rd

Sound Engineer: Shane Taipari

Partners: Te Aka Māori Dictionary and Google

Media Agency: PHD

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