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Salem Five Bank: Make Your Move

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Salem Five Bank, in partnership with its longtime AOR Connelly Partners, launched a new brand platform and campaign called "Make Your Move." The new work brings a modern and punchy feel with crisp creative that draws you in. Salem Five is moving from the notion of being a sophisticated community bank to a "can't miss" regional player offering lending, insurance, wealth management services, commercial, small business and more. This energetic new work is a mantra for the entire organization and serves as a relatable platform for all employees and customers.

The fully integrated campaign leverages a flexible platform, polished, and bold creative and an always-on, geographically targeted media strategy that will motivate prospects to learn more and ultimately, add Salem Five to the top of their consideration set. The campaign will run through December and includes TV, radio, OOH, digital, print and in-branch signage.

Strategy and creative development began a year ago and was re-tooled for a time when more people would be willing to move forward.
Other credits

Brand: Salem Five

Joe Bartolotta, Chief Marketing Officer

Alison McCarthy, VP, Director of Advertising

Sarah Sargent, Integrated Marketing Manager



Agency: Connelly Partners

John Petruney, Executive Group Creative Director

Maddie Brown, Art Director

Mark Gardner, Senior Production Manager

Laura Lyverse, Design Studio Director

Dana Wantman, Senior Partner/Director of Brand Leadership

Jackie Posner, Management Supervisor

Ashley Alemian, Brand Manager

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