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ROM Chocolate: Cancelled Football Tournament Pitch

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ROM Chocolate, a small Romanian brand wrapped in the colors of the national flag, offers to sponsor major international cancelled events around the globe.

Although an iconic brand on the local market – it’s Romania’s first chocolate bar, launched in 1964 and wrapped in the national flag colors – ROM would never have had the budget to sponsor big international events. However, for the launch of ROM Buzz – its newest product, a chocolate wafer with rum filling – the brand identified a so-far unexplored territory and decided to take action: reinventing sponsorships, ROM Buzz offers to sponsor the events that it might be able to afford – the CANCELLED ones. The majority of international sports, cultural, music events have been cancelled for 2020, and with them all advertising budgets that the big brands would have spent sponsoring them. But ROM, the small Romanian chocolate brand that knows how to fight in hard times, is offering to cometo the rescue, with a helping hand for some of the cancelled events.
Credits Other credits

Ion Cojocaru - Content Director MRM

Codrin Badescu - Social Media Strategist MRM

Madalina Ciocan - Social Media Manager MRM

Andreea Sofrone - Group Account Director MRM

Ana Smarandescu - Junior Account Manager MRM

Madalina Anghel - Account Manager MRM

Monica Nastase - Media Planner UM

Cristian Ene - Digital media planner UM

Ramona Radu - Influencers manager UM

Carmen Bistrian – PR Manager McCann Worldgroup Romania

Corina Nica – Corporate PR Executive McCann Worldgroup Romania

Tiberiu Munteanu - Head of AV McCann

Alexandru Platon - AV Producer McCann

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