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Lincoln: Limitations


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"Your future may not be any more clear than it was five years ago,"said Matthew at a commencement speech he gave to the University of Houston just a few years ago. But those words ring more true than ever, as his voiceover on this new campaign TV spot. Wanting to bring further credibility to the campaign, we created "Chart Your Course The Musical Journey of Cas Haley."This music documentary follows Cas’ journey as he takes to the road in his Corsair to perfect his song with the help of famous mentors, such as Matthew McConaughey and several GRAMMY-nominated musicians including Jon Batiste, John Cleary, Ruthie Foster, Tank of 'Tank and The Bangas," Cha Wa Band, and more.
Credits Other credits

Advertising Agency - Hudson Rouge

Chief Creative Officer - Jon Pearce

Group Creative Director – Jeff Payne

Creative Director – Emlyn Allen

Creative Director – Howard Collinge

Copywriter – Jaclyn Denomme

Art Director – Guillemina Cruz

Digital Art Directors – Marcus Chin-Quee, John Sippel

Digital Copywriter – Taylor Schumaker



Head of Integrated Production – Mary Ellen Verrusio

Executive Producer – John Cline

Sr. Social Producer – Liam Golding

Business Manager - Ron Kirkman

Senior Talent Manager - Angela Martin



Chief Executive Officer – Paul Venn

Chief Strategy Officer – Oliver Gibson

Group Strategy Director – Ahra Cho

US Business Lead - Doug Molloy

Group Account Director – Tamara Taylor

Account Supervisor – Dianna Zheng



Group Director, Social and Brand Partnerships - Monique Frumberg

Experiential Director – Myryah Marino

Associate Director, Experiential - Gareth Sullivan

Sr. Project Manager – Tavia Moore

Editorial Director – Ashley Eldridge



Production Company – Radical Media

Director – Marcus Haney

Executive Producer – Gregg Carlessimo

Head of Production – Frank Dituri

Producer – Colin Moran

Production Manager – Rose Krane

Director of Photography – Martin Ahlgren

Director of Photography – Dustin Miller



Editorial Company #1 – Little Farm

Executive Producer – Therese Hunsberger

Producer – Carolyn Fraterman

Editors – Erwin Fraterman



Editorial Company #2 – Cosmo Street NY

Exec Producer – Maura Woodward

Editorial Producer – Paolo Solarte

Finishing Producer – Cara Flynn



Color Grade Company – MPC

Color Grade Artist – James Tippet

VFX Finishing Company – MPC

Finishing Producer – Anna Kravstov



Music Company – Mophonics

EP – Jean Scofield



Audio Finishing: Sonic Union

Mixer: Steve Cohen



Music/ Original – “Every Road I’m On” (as featured in Campaign) Song Credits

Artist/Writer: Cas Haley – (Vocals and Acoustic Guitar)

Location: Capital A Recording & Mixing Session



Staff:

Producers: Al Schmitt / Darrell Brown

Engineer & Mixer: Al Schmitt

Pro-Tools: Steve Genewich

Production Coordinator – Cindi Peters



Band:

Drums: Trevor Lawrence Jr.

Guitar: Waddy Watchtel

Bass: Leland Sklar



Horns:

Arranger & Trumpet: Greg Adams

Trombone: Andy Martin

Clarinet: Dan Higgins

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