TV ad: Macy's: Where What You Want Anywhere

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Fall is fashion’s time to shine, and this season Macy"s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. The campaign, "Wear What You Love Anywhere," showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one. Created by BBDO New York, the new series of :15 spots highlights the simple moments to take advantage of dressing up in our "new normal." Whether it’s brunch in the kitchen , working out in the backyard, or even a self-care day from home, it's time to overdress and wear what you love anywhere.

Category Clothing & footwear
Agency BBDO North America
Country United States of America
Uploaded 23 September, 2020

Other credits

CLIENT: Macy’s

Rich Lennox, Chief Customer Officer

Abigail James, VP Integrated Brand Management

Lee Walker, SVP Creative Director

Danielle Willett, Senior Director, Integrated Brand Strategy

Audrey De Shong, Director of Broadcast

Elana Tepper, Director Integrated Brand Strategy

Ambra Brice, Manager Integrated Brand Marketing

Sandy Pletikosic, Assistant Manager Broadcast

CREATIVE: BBDO

Mark Cadman, Managing Director

Eric Goldstein, VP Senior Creative Director

Fred Kovey, VP Creative Director

Jackie Meyer, Creative Director

Pebble Goh, VP Creative Director

Tamara Yakov, Junior Art Director

Emma Wren, Junior Copywriter

Diane Hill, EVP, Group Executive Producer

Melanie Cornish, Senior Producer

Patrice Reiley, SVP Sr. Director

Jessica Townsley, SVP Director

Steve Panawek, VP Planning Director

Abigail Solano, Account Manager

Victoria Skrivanos, Assistant Account Executive

PRODUCTION: Voyager

Marcus Tortorici, Director

Andrew Hutcheson, Executive Producer

Alissa Feldbau, Head of Production

Cameron Boling, Line Producer

EDITORIAL: Friend Shop

Lily Kleinman, Editor

Molly Dolinger, Assistant Editor

Melissa Mapes, MD/Partner

Ben Suenaga, CD/Partner

Laura Shackleford, Producer

MIX: Sonic Union

Michael Marinelli

MUSIC: Halo Music & Sound

Peter Gannon, Executive Music Producer

Macy's: Where What You Want Anywhere

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Macy's: Where What You Want Anywhere

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