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California Lottery Pac-Man Scratchers: Get Your Quarters Ready

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It’s time to pull out your neon leg warmers, track suits and fanny packs, and rock out to your favourite mixtapes, as California Lottery is giving people something to look forward to by taking us back to the carefree and colourful '80s. Created by David&Goliath, California Lottery’s latest campaign 'Play On A Whole New Level' is introducing the first-time launch of Pac-Man Scratchers, bringing the game to new levels through this highly anticipated collaboration of two popular brands through this partnership. In the acid-washed jeans decade of the 1980s, Pac-Man, now celebrating its 40th anniversary, revolutionized the world of video gaming. From fostering a love for the game with new audiences, to creating its own merchandise and TV shows, Pac-Man took over the world - and remains as legendary today. Continuing its legacy, California Lottery’s Pac-Man Scratchers family of $2, $5, and $10 tickets will appeal to adults of all ages who revel in the pop culture icons of the popularised decade.
Credits Other credits

Founder: David Angelo

Jr. Art Directors: Barbs Valle and Christiana Mooers

Jr. Copywriter: Mac Mullen

Associate Head of Strategy: Kristen Knape

Junior Strategist: Kirsten Hauser

Communications Planning Director: Jeff Cannata

Sr. Communications Planner: Natalie Gomez

Jr. Communications Planner: Hailey Kim

Business Affairs Director: Natasha Royzina

Business Affairs Managers: Yenia Paez and Lupe Ramos

Director of Broadcast Production: Paul Albanese

Digital Producer: Kyle Stein

Associate Director of Project Management: Genie Lara

Senior Project Managers: Maddy Murphy and Mike Antonellis

Managing Director: Robin Osborne

Account Director: Janet Wang

Management Supervisor: Amy Laughlin

Account Executive: Alexis Niekamp

Assistant Account Executive: KJ Hellis

Production

Head of Production: Cathy Dunn

Production Supervisor: Will Vudmaska

Editorial House: Spinach LA

Post Producer: Cristy Torres

Executive Producer: Jonathan Carpio

Editor: Andy McGraw

Assistant Editor: James Bird

Colour: MPC

Colourist: Mark Gethin

Colour Producer: Diane Valera

Visual Effects: JAMM Visual Inc.

Shoot Supervisor: Patrick Munoz

Flame Lead: Miles Essmiller

Flame Artist: Brian Hajek

Production Coordinator: Anna Dood

Producer: Justine Pregler

Executive Producer: Asher Edwards

Mix Facility: Lime Studios

Sound Designer/Mixer: Mark Meyuhas

Executive Producer: Susie Boyajan

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