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Jennie-O: Turkey Burgers


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JENNIE-O is serving up food, fun and a whole lot of flavor in their latest work from BBDO Minneapolis. More than ever consumers are cooking at home and looking for new dinner ideas or fresh takes on their family favorites which was the key focus in this new work. The video spots highlight the versatile nature of this popular protein while bringing an upbeat, fast-paced and playful energy to the table.

The team worked remotely with the talented FICCA+LUCIANO in New York to create two food-focused spots featuring a variety of Turkey Taco and Turkey Burger recipes. The entire shoot was monitored virtually from Minneapolis, while the crew and talent maintained safe social distancing measures on the set. To add additional interest to these tasty spots, the team partnered with Emmy winning artist Mike Perry to create quick, colorful animated illustrations.

David Mackereth, Creative Director at BBDO Minneapolis sums it up best, “Colors, music, VO, and of course food all come together to make this spot delicious.”

The new spots will be part of an integrated campaign across TV, online video, and social.
Other credits

Creative Credits

Client: JENNIE-O® Brand

VP of Marketing: Nicole Behne



Agency: BBDO Minneapolis

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth

Creative Director: Nathalia Resende

Art Director: Holly Younce

Art Director: Meghan O’Brien

Copywriter: Olivia Boone

Producer: Peter McLarnan

Group Account Director: Angela Lund

Planning Director: Taylor McKee

Account Supervisor: Breanne Voeltz

Account Executive: Jenny Hogan



Production Company: Art Department

Director: Ficca + Luciano

Executive Producer: Rika Noda Hope



Editorial: Flare Minneapolis

Editor David Holmdahl

Finish: Flare Minneapolis

Color: Flare Minneapolis



Sound Design: HiFi Project



Studio: Mike Perry Studio

Artist: Mike Perry

Executive Producer: Masha Spaic

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