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Hong Kong Tourism Board: Hello Hong Kong - Holiday at Home

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This year has come with unprecedented challenges for the world. In Hong Kong, domestic spending started slowing down in mid-2019. Citizens grounded themselves further when COVID-19 hit. Now more than ever, there is a need to focus at home and ensure that the people of Hong Kong are reminded of everything their city has to offer. It is an opportunity for everyone to discover and rediscover what makes Hong Kong unique. As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong Kong (Grey HK) worked with Hong Kong Tourism Board (HKTB) to launch a new and ongoing initiative to inform and encourage the local population’s curiosity about its home city: “Hello Hong Kong – Holiday at Home”. The campaign focuses on bringing the city’s lesser-known treasures to light and reigniting people’s curiosity to explore ‘home’.
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Adam O’Conor – Chairman and CEO, Grey Group Greater China

Davi Sing Liu – Regional Chief Creative Officer, Grey Group Greater China

Owen Smith – Head of Strategy, Grey Group Hong Kong

Desmond Li – Business Partner

Chow Kin Chung – Senior Chinese Copywriter

Hayden Wong – Account Manager

Serina Chan – Account Executive

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