OkCupid: Get Happier Endings

To amplify the Voter 2020 badge released this month, the dating app has also launched VILF (Voter I’d Like To F***). We know registered voters get more love on OkCupid, and we love it! So now OkCupid is spreading the word in the hopes of getting more people to register and vote this November for the upcoming US election. The campaign kicked-off with digital and social (with influencer support), and wild postings across Los Angeles and Manhattan have already gone live.