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New York Lottery: All Aboard


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For the Lottery’s first major campaign since quarantine, they’re celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off Game includes five tickets each of which features a New York icon—from the Brooklyn Bridge to Niagara Falls and beyond. In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-colored Scratch-Off. “All Aboard,” a magical, animated film brings the tickets to life. Directed by Yves Geleyn from Hornet, it whisks viewers away on a flying train ride across the state, and features an updated rendition of the timeless song, “Autumn in New York.” Autumn always renews a love of New York, and the ticket launch corresponds with this moment inspiring New York pride.
Credits Other credits

Mat Bisher – EVP

Jason Ashlock – SVP

Dominick Baccollo – SVP

Nathy Aviram – Chief Production Officer

Andrea Kaye – SVP Executive Integrated Producer

Natalie Hernandez – Business Manager

Eric Johnson – SVP Executive Music Producer

Jamie Jou – Business Manager Music

Nikki Maizel – EVP Executive Account Director

Caroline Fuller – SVP Group Account Director

Molly Vossler – Account Director

Carolyn Martin – Account Executive

Michael Gonzalez – Project Manager

Laura Frank – SVP, Group Strategy Director

Emily Brown – VP, Strategy Director

Grace Freeman – Senior Social Strategist

Jordana Judson – Community Manager

Production

Managing Director: Hana Shimizu

Head of Production: Greg Bedard

Head of Creative Development: Kristin Labriola

Editor Anita Chao

Assistant Editor Olivia Sack, Noah Rauchwerk

Associate Producer Annalee Walton

Production Coordinator Nico Benenati

Production

Storyboard Artist Natalie Labarre, Yves Geleyn

Character Designer Natalie Labarre

Environment Designer Vi Luong, Song Kang, Tavet Gillson, Nicola Coin

Train Layout Design Fred Gardner

Additional Design Aga Kubish

2D Animators Maxime Jouniot, Hyo Bin Kang, Dahui Wang, Sami Healy, Adam Bohorquez, Janelle Feng

Motion Design Jordan Scott, Seongjin Yoon, Tavet Gillson

Compositor Bil Thompson, Seongjin Yoon, Tavet Gillson, Jordan Scott, Nicola Coin

Additional Compositing Richard Lampasone

CG Pre-Viz Winnie Feng

CG Train Maxime Jouniot

Music

Music by Human

Creative Lead Andrew Bloch and Morgan Visconti

Arrangement by Morgan Visconti

EP James Dean Wells

Singer English and Spanish Maya Solovey

Audio

Audio Sonic Union

TVC Mix Engineer Steve Rosen

VO Artist English Miriam Hyman

AVO Artist English Joel Perez

VO Artist Spanish Nicole Betancourt

AVO Artist Spanish Gabriel Gutierrez

GSTV Mix Engineer Paul Weiss

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