Niagara Falls Tourism: Who Is Your Occasion

In a shift away from the destination marketing tropes commonly used in the tourism industry, Niagara Falls Tourism’s new campaign uses real people to remind Canadians that they do not need a reason to be together in Niagara Falls; they just need each other. The inspiring “Who Is Your Occasion?” campaign is a heartfelt reminder to make time for one another, evoking emotions following the separation, isolation and social distancing restrictions that have been in place this year. In the first television commercial of the campaign, Tyler, an adult grandson, tells his grandmother Eleanor that, “Quarantine has kept us apart, but I can’t just blame COVID. Because the last time we were really together, just the two of us, was way before that.” Continuing, “But I’m going to change that.” In the spot, viewers witness Tyler surprise his grandmother with a spontaneous weekend in Niagara Falls. The film captures the raw beauty of their time together enjoying many of Niagara Falls’ most iconic and fun attractions, and Tyler explains to her that, “This time, it’s not your birthday, or a holiday, or some special occasion. Because grandma, you are my occasion.”