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Top 6: October 14th 2020

Rustlers Burgers: Little Red Riding Hood

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Top 6: October 14th 2020
Droga5 London has created a new brand campaign for Rustlers. ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner.
Credits Other credits

Lead Designer: Stephanie McArdle

Designer: Julia Kuisma

Motion Designer: John Beechey

Studio Director: Tim Larke

Group Account Director: Jonny Tennant-Price

Account Director: Georgie Bowie

Strategist: Guy Reason


MD: Rupert Reynolds-Maclean

Production Designer: Caitlin Byrnes

Hair & Make/Up: Andrea Blunt

Costume Designer: Alecia Ebbels

Editing Company (Offline): Work Post

Editor: Saam Hodivala

Edit Producer: Ben Tomlin

Post Production: The Mill

2D Lead: Dan Adams

Colourist: Alex Gregory

Post Producer: Nicola Simmons

Sound House: String and Tins

Sound Design: Adam Smyth

Sound Producer: Charlie Howard

Music Composition: Dance Fight - Jeff Low / Red Riding Hood - Audio Network

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