TV ad: FanDuel: Kitchen GM

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FanDuel, the premier gaming destination in the United States, and its agency of record, BBH NY, are launching a new national campaign to promote the NFL season. While everyone else has been celebrating the return of sports, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for. That’s the premise of the What Could Be Simpler? campaign from FanDuel and BBH NY, which suggests that you’d have to go to some pretty extreme lengths to make betting on this season’s games any easier than with FanDuel. Directed by Mike Warzin of Arts & Sciences, the flight of entertainingly off-beat ads explores other ways FanDuel might simplify fantasy sports and sports betting, going so far as to hire former NFL players, coaches and even a falcon to streamline the experience. In one ad, Hall of Famer Orlando Pace literally helps you place your bet using your own hand, while in another we see Former Patriots All-Pro nose tackle Vince Wilfork minimising risk on game day by trying all your food for you. Other spots include an odd couple featuring coach Jeff Fisher and his new buddy Tony, and a scarier than ever James Harrison. Slated to run throughout the NFL season, the campaign highlights FanDuel’s simple-to-use product in a series of seven unique 30-second spots and complementary social and digital content.

Category Entertainment & leisure
Client FanDuel Inc
Agency BBH New York
Production Arts & Sciences
Country United States of America
Uploaded 8 October, 2020

Credits

Director
Mike Warzin
Chief Creative Officer
Rafael Rizuto
Executive Creative Director
Jonathan Mackler
Creative Director
Jerome Marucci
Creative Director/ art director
Diego Fonseca
Creative Director/ writer
Scott Cooney
Creative Director/ writer
Steve McElligott
Executive Producer
John Benson
DoP
Max Goldman
DoP
Trent Opaloch

Other credits

Agency

Head of Creative: Jonathan Mackler

Brand Designer: Lukas Weber

Managing Partner: L Parker Barnum

Account Director: Shana Honig Horowitz

Account Supervisor: Dylan Roley

Head of Production: Brooke Kaylor

Senior Content Producer: Shelley Giera

Head of Planning: Tom Callard

Strategy Director: Helene Dick

Strategist: Dylan Fauss

Director of Business Affairs: Librado Sanchez

Production

Line Producer (US): Terri Shafirov

Line Producer (CDN): Kelly King

Editing

Edit Company: MackCut

Editors: Ian MacKenzie & Dave Koza

Assistant Editors: Cooper McLane & Zoe Newman

Executive Producer: Gina Pagano

VFX

VFX/Finishing: Blacksmith

Senior Flame Artist: Danny Morris

Producer: Tina Chen

Colour

Colour Grade: Company 3

Colourist: Tim Masick

Senior Producer: Kevin Breheny

Sound

Sound Design/Mix: MackCut & Sound Lounge

Mixer/Audio Engineer: Sam Shaffer & Tom Jucarone

Talent

Celebrity Talent: WME / IMG

Director, Licensing: Brett Weiss

Client: FanDuel

Chief Marketing Officer: Mike Raffensperger

Executive Creative Director: Steven Giraldi

VP Communications & Brand Strategy: Simon Kennedy

VP Integrated & Product Marketing: Kelley Walker

Associate Creative Directors: Keith Wasser, Edgar Gallardo

Creative Operations Manager: Lindsey Cook

FanDuel: Kitchen GM

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