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Samsung: Freshly Laundered Eco Edition - Behind The Scenes

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Samsung has teamed up with Olympic gold medal winner Max Whitlock to launch a new perfume which aims to capture the very essence of fresh laundry. The British athlete stars in a new campaign from Samsung that gently mocks traditional perfume ads. Max emulates some of the world’s most famous ads and showcases his impressive pommel horse moves on top of the machine as he promotes the new perfume created by the tech company. The unisex fragrance ‘Freshly Laundered – Eco Edition’ has been specially created to mark the launch of Samsung’s new ecobubble washing machine. The bottle is an exact replica of the eco-friendly machine and will be available free to the first purchasers of the new ecobubble from the brand’s flagship London space. The fully integrated campaign has been devised by multi-award winning creative shop Taylor Herring and encompasses a hero ad spot alongside digital, OOH and PR assets. The hero spot, which will premiere on the UK’s biggest screen at Piccadilly Circus, pays homage to Brad Pitt’s infamous commercials for Channel No.5 - with our greatest young Olympian in philosophical and moody mode as he ponders the mysteries of life and laundry. Creative shop Taylor Herring produced the content which includes a hero ad spot alongside OOH, PR and digital content.
Credits Other credits

Project lead: Sam Corry

Photography: Jim Marks

Design: Peter Oliver

PR team: Sophie Skan, Rosie Cope, Georgina Vincent, Hannah Priestley and Jennie Muir

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