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Top 6: February 20th 2008

Trident: Mess With Your Head

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Top 6: February 20th 2008
JWT London was tasked with communicating the softness of Trident Soft Gum. This commercial depicts the mental chaos created in a man's head stimulated by the product. Sinking into a sensorial world of unexpected softness, we follow the psychologicial chain reaction as he goes on a surreal expedition of messed thought and fragmented memories in his Trident inspired subconscious.

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