Amazon: Inside The Boys

When Amazon approached Aggressive to design the set and show package for their 'Prime Rewind: Inside The Boys'campaign, the studio spearheaded a technique to eliminate green screen and post-production, and built a custom immersive LED set which allows talent to interact in a dynamic, real-time environment. Aggressive, represented by Papaya Films in the UK, used a technique that unified the look of the entire project while eliminating the need for complex green screen shooting and months of intense post-production. At the same time, this process dramatically reduced the number of crew required to be present on set. Headed up by Grammy award-winning filmmakers Alex Topaller and Dan Shapiro, the creative production company dubbed this technique ‘real-time set mapping’, and are ready to roll it out on a broad scale to clients across the spectrum of broadcast promotion, branded content and advertising.