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Whitelion: #NoHomeAdress, 2

On World Homeless Day on 10 October, well-known Aussie brands gave up their website homepages to support thousands of at-risk youth who have no home address. The campaign, co-ordinated by our industry’s social purpose organisation UnLtd, has raised over $220,000 for Whitelion. Whitelion is a not-for-profit organisation that specialises in the rehabilitation of at-risk youth, many of whom do not have a place to call home often through no fault of their own. The first critical step in Whitelion’s process is establishing a “fixed address” in whichever capacity is possible. Something as simple as a fixed address helps transform the lives of at-risk youth, because it is the gateway to critical services, like Centrelink benefits, Medicare and finding employment. ​The innovative pro-bono marketing campaign was created by Ogilvy with media support from Wavemaker, PR support from H+K Strategies and research support by Kantar. Companies donating their homepage for the day included Domain, News Corp, Broadsheet, ASAHI, NBL and CUB, plus many more. 
Credits Other credits

Client: Whitelion
Jasmin Lesniak: Manager Events & Engagement

Lauren Gatt: Events & Partnership Lead

Agency

Chief Strategy Officer: Toby Harrison

Senior Strategist: Magdalena Tomislav

Group Account Director: Damien Pashby

Senior Account Manager: Sarah Brown

Digital Operations Director: Pedro da Palma Rosa

Technical Lead: Cahyadi Hendrawan

Project Manager: Bastien Legay

Wavemaker

Peter Andrew: Client and Communications Manager

Laurence McLachlan: Digital Operations Manager

Lam La: Digital Analyst

Jun Sayabath: Senior Manager, Investment & Activation

Jeremy Tan: Digital Manager

Monique Foy: Digital Executive


Hill+Knowlton Strategies

Mandy Galmes: CEO

Amelia Tipping: Head of Consumer

Melanie Carnaffan: Assistant Account Executive

Omari Elliott: Junior Account Manager

Hayley Debernardi: Account Manager

Katherine Schofield: Social and Influencer Specialist

Kantar

Patrick Nicoll: Client Executive – Media and Digital

Mark Henning: Executive Director – Media and Digital

Allan Breiland: Senior Director – Media and Digital

UnLtd:

Katie Feder: Key Account Director

Kate Holland: Account Manager

Rachel Troy: COO | Head of Social Impact Partnerships

Tiffany Damm: General Manager Melbourne

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