Sendle: Jade Roller

Sendle, the top-rated courier service for small business, has launched a new online campaign to celebrate the thousands of side hustlers and micro businesses that have used its shipping service during the massive eCommerce boom triggered by COVID-19. The two quirky but stunning creative pieces are based on real life Sendle customers, Zove Beauty and UnicornManor ,and were developed by creative agency 72andSunny Sydney. The first piece shows a man testing his jade roller - a centuries-old Chinese skincare tool - on a mannequin in a room full of mannequins. Channeling the aesthetic and eccentricity of Wes Anderson’s style, it plays on the growing beauty device category which has expanded during the coronavirus pandemic. The second piece shows a woman charging a crystal in the moonlight coming through the window in her living room. She appears to be channeling the light from the full moon through her entire body.