Aunt Bessie's Yorkshire Puddings: Caring Is The Hardest Thing We Do

A powerful and emotive new brand platform for Aunt Bessie’s (Yorkshire Puddings) is being launched by Grey London to reposition the brand and emphasise its position as leader in the roast category. The Sunday roast remains one of the most important meals in our week – it is when the family all comes together, and the perfect Yorkshire pudding is its crowning glory. The spot was directed by Tom Green and is inspired by a true story, of June, the much-loved nan of creative director Chris Clarke. June was certified blind at 16 and yet cared for her entire family, always providing a stand-out Sunday roast without missing a beat.