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Ikea: Buy Back Friday

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Every year, millions of pieces of old furniture are thrown away. So on Black Friday, we’re buying back old IKEA furniture to give it another life. That’s a better deal for the planet. Agency: Edelman.
Credits Other credits

Campaign Unit Manager : Jessie Macneil-Brown

Campaign Unit Project Manager : Maria Binnelid

Campaign Project Leader : Irina Banciu

Design Director : Steve Malkerty

Senior Director : Chris Wilcox

Associate Project Director : Claire Frasier

Junior Project Manager : Stefania Basile

Production Manager : Stuart Butterworth

1st AD : Chris Kelly

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